What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Maguire Subaru of Ithaca dedicated locally to the Love Promise?

Maguire Subaru takes pride in supporting our surrounding community. Whether it's through community oil changes, family fun events or partnering with local charities to raise funds for a good cause, Maguire Subaru is proud to be a part of the Subaru Love Promise.

Tompkins County SPCA
Sustainable Tompkins County, American Red Cross Tompkins Co, Cornell Co Op Ext., Ithaca Childrens Garden
Family Reading Partnership, Franziska Rackers Center, Ithaca Science Center
United Way of Tompkins, Cops Kids and Toys, Advocay Center, Second Wind Cottages, Friends of IYB
Hospicare of Tompkins County, Aids Ride for Life, Cayuga Medical Center Fo., Cancer Resource Center of FL, Hospicare of CNY
 Subaru Love Promise Heart

Love Promise Stories from Maguire Subaru of Ithaca

Subaru and Maguire Subaru of Ithaca believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru helps to deliver blizzard bags!  –  Jessica G

Thanks to our donated Subaru, we will deliver hundreds of blizzard bags to our older adult neighbors in Tompkins County. While Upstate New York is scenic, hazardous road conditions due to inclement weather are inevitable. Foodnet Meals on Wheels delivers blizzard bags that contain four shelf stable meals for our clients to have on hand in case of a weather-related service disruptions. We are fortunate to have generous volunteers to help us pack the bags for delivery. Thank you Subaru for ensuring older adults and others in-need have access to meals regardless of the weather!

Subaru of America Loves to Help Rural NY Seniors!  –  Jessica G

Susan is a Foodnet Meals on Wheels participant that we are able to reach with our donated Subaru Outback in rural Tompkins County, NY. She lives in one of our county’s most rural areas. While Upstate NY is scenic, the terrain can be difficult to navigate. Thanks to Subaru, Meals on Wheels is able to deliver for Susan, and many other seniors in this rural community. Each nutritious meal is delivered with a safety check, a friendly visit and compassion. Thank you, Subaru for helping us to make a difference!

Celebrating our Partnership with Subaru!  –  Jessica G

We were honored to celebrate our partnership with Subaru at our Annual Mac 'n Cheese Bowl in March. The Bowl is our largest community engagement event and it aligns with Meals on Wheels America's National March for Meals Campaign. During the month of March, meals on wheels programs across the country celebrate collaborations with local community organizations, businesses, and all levels of government to ensure that our seniors are not forgotten. What an honor to have representatives from Subaru and our local retailer, Maguire there with us! The beautiful donated meals on wheels delivery vehicle was the star of the show! Our board members and community had a wonderful time touring the vehicle at the event. Our partnership with Subaru and Meals on Wheels America impacts our community in a very meaningful way. With Subaru behind us, we are able to reach our older adult neighbors that reside in the most rural areas of the county.

Thank you for helping Foodnet make a difference!  –  Jessica G

On October 24th, Foodnet Meals on Wheels, Maguire Family of Dealerships, and Subaru Distributors Corp. hosted a special media event in honor of Subaru of America's generous vehicle donation. With the help of two creative Ithaca College students, Foodnet prepared a special thank you message that aired at the event.

Foodnet Celebrates Donated 2018 Subaru Outback!  –  Jessica G

In celebration of its 50th anniversary, and keeping with its commitment to support local communities nationwide, Subaru of America, Inc. has donated a Meals on Wheels delivery vehicle to Foodnet Meals on Wheels, in partnership with Meals on Wheels America, and Maguire Family of Dealerships. In honor of the donation, Foodnet, Subaru, and Maguire hosted a special delivery event! The Tompkins County, NY community gathered together to celebrate Subaru's generous gift!