What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Maguire Subaru of Ithaca dedicated locally to the Love Promise?

Maguire Subaru takes pride in supporting our surrounding community. Whether it's through community oil changes, family fun events or partnering with local charities to raise funds for a good cause, Maguire Subaru is proud to be a part of the Subaru Love Promise.

Tompkins County SPCA
Sustainable Tompkins County, American Red Cross Tompkins Co, Cornell Co Op Ext., Ithaca Childrens Garden
Family Reading Partnership, Franziska Rackers Center, Ithaca Science Center
United Way of Tompkins, Cops Kids and Toys, Advocay Center, Second Wind Cottages, Friends of IYB
Hospicare of Tompkins County, Aids Ride for Life, Cayuga Medical Center Fo., Cancer Resource Center of FL, Hospicare of CNY

 Subaru Love Promise Heart

Love Promise Stories from Maguire Subaru of Ithaca

Subaru and Maguire Subaru of Ithaca believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru of America Loves to Help Rural NY Seniors!  –  Jessica G

Susan is a Foodnet Meals on Wheels participant that we are able to reach with our donated Subaru Outback in rural Tompkins County, NY. She lives in one of our county’s most rural areas. While Upstate NY is scenic, the terrain can be difficult to navigate. Thanks to Subaru, Meals on Wheels is able to deliver for Susan, and many other seniors in this rural community. Each nutritious meal is delivered with a safety check, a friendly visit and compassion. Thank you, Subaru for helping us to make a difference!

Celebrating our Partnership with Subaru!  –  Jessica G

We were honored to celebrate our partnership with Subaru at our Annual Mac 'n Cheese Bowl in March. The Bowl is our largest community engagement event and it aligns with Meals on Wheels America's National March for Meals Campaign. During the month of March, meals on wheels programs across the country celebrate collaborations with local community organizations, businesses, and all levels of government to ensure that our seniors are not forgotten. What an honor to have representatives from Subaru and our local retailer, Maguire there with us! The beautiful donated meals on wheels delivery vehicle was the star of the show! Our board members and community had a wonderful time touring the vehicle at the event. Our partnership with Subaru and Meals on Wheels America impacts our community in a very meaningful way. With Subaru behind us, we are able to reach our older adult neighbors that reside in the most rural areas of the county.

Thank you for helping Foodnet make a difference!  –  Jessica G

On October 24th, Foodnet Meals on Wheels, Maguire Family of Dealerships, and Subaru Distributors Corp. hosted a special media event in honor of Subaru of America's generous vehicle donation. With the help of two creative Ithaca College students, Foodnet prepared a special thank you message that aired at the event.

Foodnet Celebrates Donated 2018 Subaru Outback!  –  Jessica G

In celebration of its 50th anniversary, and keeping with its commitment to support local communities nationwide, Subaru of America, Inc. has donated a Meals on Wheels delivery vehicle to Foodnet Meals on Wheels, in partnership with Meals on Wheels America, and Maguire Family of Dealerships. In honor of the donation, Foodnet, Subaru, and Maguire hosted a special delivery event! The Tompkins County, NY community gathered together to celebrate Subaru's generous gift!

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